THE Earth Hour campaign last week was a good move by WWF-Malaysia. Unfortunately, the message was not clearly sent to everyone in the country to create full awareness. Only urban dwellers were aware of it.

Although the media had repeatedly shown or broadcast reports on the campaign, the rural folk were mostly ignorant of it.

Posters should have been put up in strategic points at our kampung, and the Information Department should have assigned people to deliver the message to the rural dwellers.

NG CHONG PHEE, Kampung Bercham, Ipoh

Source: NST – March 31, 2009